Google Ads for local businesses

More customers
in 30 days.

Done-for-you Google Ads. You answer the phone, I handle the rest.

Google Ads certifiedNo contractsYour ad account, your name

Example of what your customers see. Ad, follow-up text and review request, all set up for you.

Getting started
is easy.

  1. First

    30sec

    Answer 3 quick questions

    So I can check you’re a fit before you book.

  2. Then

    15min

    Hop on a free call

    I learn about your business. No pressure, straight answer.

  3. Once you say yes

    Your ads go live

    I build, run and track them. You just answer the phone.

Built for every
business.

Tap yours to see if you’re a fit. Takes 30 seconds.

Hear it from me.

How I get local businesses more calls from Google, in about 2 minutes.

Watch: Carlos explains how Google ads get businesses more customers

Three things,
working together.

Ads that reach people already searching, follow-up that answers them first, and tracking that shows which ad paid for itself.

Sponsored

Your Business – Call Now

Google Ads

  • Show up when people search for your service
  • Only in the areas you serve
  • Your own ad account, waste cut weekly
Missed call
Sorry we missed you! How can we help?

Follow-Up & Reviews Add-on

  • Missed calls get a text back in seconds
  • A reminder if a customer goes quiet
  • A review request after every job

Calls by ad

Tracking & Reporting

  • Every call and form tied to its ad
  • One report page you can actually read
  • Optional monthly call on what’s next
Carlos Mata, founder of CM Scales

Why I started CM Scales

I’m Carlos Mata, founder of CM Scales, based in Charlotte, NC. I build and run Google Ads for home service businesses across the US: roofing, junk removal, remodeling, cleaning and more.

Too many good local businesses lose jobs to whoever shows up first on Google, then pay agencies that hide behind account managers and long contracts.

So I do it differently. You work with me, the person running your ads. Your ad account stays in your name. No contracts. And if we’re not a fit, I’ll tell you before you spend a dollar.

Carlos Mata

Founder, CM Scales

Keep It Clean w/ AngelMaid Simmons Handyman & Remodeling Carolina Residential Cleaning

Questions Before You Book

Who founded CM Scales?

Carlos Mata. He runs every client’s ads himself. No account managers.

What does it cost?

It’s a monthly management fee. I’ll give you the exact number on the call, before anything starts, once I know your area and goals. Your ad budget is separate and paid straight to Google, not to me. I recommend starting around $20 a day (about $600 a month), and I’ll tell you what makes sense for your area. No contract, so you can stop anytime.

How is this different from other marketing agencies?

You work directly with me, the person running your ads. No sales reps, no account managers. Your ad account is in your name, so you see every dollar and keep everything if you leave. There’s no contract. Every call is tracked back to the ad that brought it in. And if we’re not a fit, I’ll tell you before you spend anything.

I’m not a tech person. Do I need to understand online ads or AI?

No. Google ads show your business when people nearby search for your service I set them up and run them for you. I also set up automatic texts back when you miss a call and review requests after a job, so you don’t have to think about it.

I’m a small business. Is this for me?

Yes, as long as you have room for more customers and can put at least $20 a day toward ads. Small shop or growing team, I start you with a budget you’re comfortable with and grow it as the customers come in.

What kinds of businesses do you work with?

Mainly home service businesses: roofers, junk removal companies, remodelers, cleaners and other contractors. Other local businesses are welcome too. If people search Google for what you sell, I can help.

What actually happens on the call?

I ask a few questions about your business and tell you plainly whether we’re a fit — no pressure, no obligation.

What if we’re not a good fit?

I’ll tell you honestly instead of wasting your time on a call — for example if you can’t spend about $20 a day on ads, or you’re already fully booked and couldn’t take on more work.

What do you actually run for me — website, ads, both?

Google ad campaigns built in your own ad account, tracking that ties every call and form back to the ad that produced it, automatic texts that follow up with new leads, and review requests after every job.

Ready To Get Started?

Answer a few quick questions so I can check we’re a fit. If we are, pick a time for your free 15-minute call. No obligation, just a straight answer on whether we should work together.

See If I Can Help

No contracts. Cancel anytime.

Need to talk today?
Call or text (210) 962-0008

Step 1 of 3

What kind of business do you have?

A few quick questions so I can check we’re a fit before you book. Takes about 30 seconds.

Carlos Mata's Google Ads Search Certification certificate
Text See If I Can Help

See if we’re a fit in 30 seconds.

Check My Fit

No obligation. Takes about 30 seconds.

Privacy Policy

Last updated: September 22, 2026

This policy explains what information CM Scales (“we”, “us”) collects when you use cmscales.com, how we use it, and the choices you have. If you have questions, email ads@cmscales.com.

Information we collect

Information you give us. When you fill out our fit questions or book a call, we collect:

Information collected automatically. Like most websites, our hosting provider records basic technical information such as your IP address, browser type, device type and the pages you visit. We may also use cookies or similar tools to understand how visitors use the site and to measure whether our own advertising is working.

Our quick-answer chat on the site doesn’t collect or store anything you type or click.

How we use your information

We do not sell your personal information.

Calls and text messages

If you give us your phone number, you agree that we may call or text you about your inquiry, including with automated technology. Consent is not a condition of buying anything. Message frequency varies, and message and data rates may apply. You can reply STOP to any text to opt out, or HELP for help. We don’t share your phone number or text-message consent with third parties for their own marketing.

Who we share information with

We share information only with service providers that help us run our business, and only as needed for them to do that work. These include:

These providers have their own privacy policies. We may also share information if required by law or to protect our rights, or as part of a sale or merger of our business.

Cookies and advertising

We and our partners, such as Google, may use cookies to measure which ads lead to inquiries and to show our ads to people who have visited our site. You can control cookies in your browser settings, and you can manage Google ad personalisation at adssettings.google.com.

How long we keep information

We keep your information for as long as we need it for the purposes above, for example while we’re in contact about your inquiry or while you’re a client, and as required for legal, tax or accounting reasons. After that we delete it or make it anonymous.

Your choices and rights

You can ask us to access, correct or delete the personal information we hold about you by emailing ads@cmscales.com. Depending on the state you live in, you may have additional privacy rights, and we’ll honour them as the law requires. We won’t treat you differently for making a request.

Security

We take reasonable steps to protect your information, but no website or online service is completely secure.

Children

This site is for business owners. It isn’t directed at children under 13, and we don’t knowingly collect their information.

Changes to this policy

We may update this policy from time to time. The “last updated” date at the top shows when it last changed.

Contact us

CM Scales
United States
Email: ads@cmscales.com
Phone: (210) 962-0008

Home · Terms of Service © 2026 CM Scales | All Rights Reserved

Terms of Service

Last updated: October 3, 2026

These terms apply to your use of cmscales.com and to any inquiry you make through it. By using the site, you agree to them. If you become a client, the details of your service (such as your fees, scope of work and billing) will be set out in a separate agreement or proposal, and that agreement will take priority over these terms where they differ.

Our services

CM Scales provides marketing services for businesses, including Google ads management, automated lead follow-up, and call and form tracking. Information on this site is a general description of what we do and isn’t a binding offer.

No guaranteed results

We work hard to get you more qualified leads and booked jobs, but we can’t guarantee any specific number of leads, calls, jobs, rankings or revenue. Results depend on many things outside our control, including your market, competition, pricing, budget, reviews and how quickly you respond to leads. Any examples on this site are illustrations, not promises.

Ad spend and your ad account

Your campaigns run in your own Google Ads account. You pay Google directly for all advertising costs, and ad spend is separate from any fee you pay us. You own your ad account and keep it if we stop working together. You are responsible for making sure your business, services and any claims in your ads are accurate and follow Google’s policies and the law.

No long-term contract

Our services are month to month with no long-term contract. You can cancel at any time by emailing ads@cmscales.com. Any notice period, billing dates and refund terms will be set out in your client agreement.

New client offer

When a new client offer is shown on this site, the following applies unless your client agreement says otherwise:

Calls and text messages

By giving us your phone number, you agree we may call or text you about your inquiry, including with automated technology. Consent isn’t a condition of purchase. Message and data rates may apply. Reply STOP to opt out at any time. See our Privacy Policy for more.

Using this website

You agree not to misuse the site, including by submitting false information, trying to interfere with how it works, or copying its content for commercial use without permission. The site’s content, design and branding belong to CM Scales.

Third-party services

The site uses and links to services run by others, such as Google, YouTube and Calendly. We aren’t responsible for their content or how they operate.

Disclaimer

The site is provided “as is”. To the fullest extent the law allows, we make no warranties about it and we aren’t liable for any indirect or consequential losses arising from your use of the site. Nothing in these terms limits any rights you have that can’t be limited by law.

Changes

We may update these terms from time to time. The “last updated” date at the top shows when they last changed.

Contact us

CM Scales
United States
Email: ads@cmscales.com
Phone: (210) 962-0008

Home · Privacy Policy © 2026 CM Scales | All Rights Reserved

You’re booked. Talk soon.

Here’s what happens next:

  1. Check your email. Your confirmation and calendar invite are on the way.
  2. Save my number. I’ll reach out at the time you picked from (210) 962-0008, so you know it’s me.
  3. Have one thing ready: the areas (or products) you want more customers for. That’s all I need to get your ads set up.

If anything changes, just reply to that email or text (210) 962-0008.

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